Almalence releases an accessible HDR tool for converting RAW into detail-rich vivid images

Your camera captures the details, HDRAW makes them visible

Tone Mapped RAW versus JPEG: JPEG has less details due to squeezing and cutting of dynamic range

The maximal dynamic range – the contrast between the brightest point and the darkest one – of a JPEG image is about 4,000 times lower than the range seen by a human eye. A camera captures several times higher dynamic range than one available with JPEG. This means that the range is either cut or squeezed in JPEG photos, therefore in high contrast scenes the details in highlights and shadows are lost, as well as the details of low-contrast objects. RAW images still contain the full dynamic range captured by the camera.

HDRAW utilizes Tone Mapping technique, allowing to preserve the details while fitting high dynamic range image into the limited dynamic range of JPEG or any other 8-bit format. Exploiting the properties of the human vision, HDRAW makes the picture and color details visible in all areas of the photo from the darkest to the brightest one.

Single-image HDR

HDRAW is a single-image HDR tool that utilizes higher dynamic range available in RAW.

RAW made easy

While usual RAW development process is a sophisticated task that requires adjusting a lot of parameters in a RAW converter, HDRAW is intended to produce rich detail images virtually in one click (ok, three clicks actually). It still allows you to adjust tone mapping parameters, but the standard presets are enough in most cases.

Along with HDRAW application we’ve launched community for photo sharing, discussions, etc.

HDRAW is available at introductory price of $14.99. Registered users of PhotoAcute can use HDRAW for free – HDRAW accepts PhotoAcute 3 registration codes.

RAW converted with HDRAW versus JPEG: JPEG has less vivid colors and less details visible